Don't underestimate the effectiveness of choosing the right colour scheme. Colours have deep psychological connections in the brain, influencing our emotions on a subliminal level. The first few milliseconds of your viewers attention is almost certainly focused on the colour balance of your site. Bright colours tend to be less business-like, more fun. Darker colours can be mysterious, dramatic or sensual. Pastel shades are calming, restful and artistic.
Wheels within wheels...
We make extensive use of formal colour theory and software colour wheels when choosing the colour scheme for a site. These allow us to pick colours and shades that contrast or harmonise to produce a site that looks balanced and vibrant. Good use of colour is probably one of the most important factors in determining the success of your site!
Step 2: Layout
Your colour scheme is painted onto the layout of your page. We can create a complete colour scheme for your site that blends perfectly with your layout to produce a balanced eye catching design.
Continue learning about design elements...